A recent research study has sparked the National Honey Board to refocus its marketing efforts for 2010, adding new programs and reformatting existing ones.
According to the 2009 Honey Attitude and Usage Study, current users of honey below the age of 45 have dropped significantly since 2006. This 27 percent decrease poses an opportunity for the National Honey Board to delve into other marketing avenues, like social media, to reach new and younger audience
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A recent research study has sparked the National Honey Board to refocus its marketing efforts for 2010, adding new programs and reformatting existing ones.
According to the 2009 Honey Attitude and Usage Study, current users of honey below the age of 45 have dropped significantly since 2006. This 27 percent decrease poses an opportunity for the National Honey Board to delve into other marketing avenues, like social media, to reach new and younger audience ....
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